Are you doing enough to attract families to dine with you?

This week, we’re joined by hospitality research expert Katy Moses, founder and MD of KAM Insights, to explore what makes or breaks the family dining experience.

With over 600 million family dining occasions annually and an average spend of £4,015 per family per year on eating out, families are a key demographic for hospitality businesses.

In this episode, we cover:

• What a child-friendly atmosphere really looks like and how venues can balance it without alienating other customers.
• How to train staff to accommodate families, even during busy periods.

• Tips for smaller, independent restaurants.
• Examples of better kids' menus and why they matter.

Plus, we share insights from KAM’s 2024 Family Dining Report, which surveyed 1,000 parents and guardians of 0–12-year-olds to uncover top frustrations, key stats, and actionable ideas for creating a family-friendly experience that benefits both parents and kids.

Key Stats:

• 600 million family dining occasions annually in hospitality venues.
• £4,015 is the average family spend on dining out each year.
• 68% of parents want venues to focus more on being family-friendly.
• 49% think kids' menus are uninspiring.

Top Frustrations for Parents:

1. Long wait times.
2. Unfriendly staff.
3. Chaotic or noisy environments.
4. Lack of interesting kids' menu options.

What Families Want:

• Parents: Reasonable prices, cleanliness, a kid-friendly atmosphere, and friendly staff.

• Kids: Tasty food, fun atmospheres, friendly staff, fast service, and exciting desserts.

Don’t miss this insightful episode packed with practical tips to turn family dining into a win-win for your business and your guests!

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