Color shapes how we feel, act, and buy—but what happens when AI starts choosing the palette? In this episode, Kristine Lium talks to Judith van Vliet, founder of The Color Authority, about how AI is transforming color in branding and design. From cultural cues to emotional impact, this is a bold look at the future of color-powered creativity.

Key Topics:

• AI and color psychology in branding
• Cultural + emotional influence of color
• How AI shifts design processes
• The human role in AI-driven creativity

Guest: Judith van Vliet, Color expert & founder of The Color Authority

Host: ⁠⁠⁠⁠⁠⁠Kristine Lium⁠⁠⁠⁠⁠⁠

Socials: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ &⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

Production: ⁠⁠⁠⁠⁠⁠⁠PIMM⁠⁠⁠⁠⁠⁠

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