Automation isn’t new — but it’s evolving fast.
In this episode of Simply Briefed, host Kristine Lium explores what automation really means in today’s workplace, why consistency may matter more than speed, and how to decide where automation truly creates value.
Drawing on insights from Nordic companies like Normain, this episode breaks down:
The difference between task and process automation
What it takes — and costs — to automate
The guardrails that keep humans in control
And how to recognize when automation actually supports your expertise
Stay tuned until the end for a look ahead: agents, assistants, and how to navigate what’s coming next.
Keywords: Automation · AI · Agents · Assistants · Knowledge Work · Human in the Loop · Future of Work · Nordic AI
Key Topics
Consistency over speed · Defining processes · Automation readiness · Costs vs. value · Human oversight · Practical use cases
Stay tuned until the end for a look ahead: agents, assistants, and how to navigate what’s coming next.
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Guest: Simply Briefed Host Solo episode
Host: Kristine Lium
Socials: LinkedIn & Instagram
Produced by: PIMM