If you’ve ever convinced someone to try a new restaurant, congrats... you’re in sales. Even if you're introverted.

In this episode, I sit down with Ben Lai, a sales coach who helps introverts sell with confidence ethically.

We talk about why traditional sales advice fails quiet achievers, the 3 toxic beliefs keeping ethical founders broke, and how one small mindset shift helped a client double her revenue after 19 years in business.

You’ll learn:

• Why sales skills are overrated, and what actually matters more
• The $100K mindset shift every founder must make
• How to sell powerfully while staying true to your values
• The real reason people don’t charge what they’re worth (and how to fix it fast)

This isn’t just feel-good fluff. It’s the conversation that will finally help you win.

If you found this episode useful, share it with a friend & connect with Ben Lai on ⁠LinkedIn⁠ for more sales tips!