Lead generation isn’t just a marketing buzzword; lead gen is the heartbeat of your business. And here’s wisdom you need most right now: if you say you can’t, you must. In this episode of Simplify Podcasting, I’m joined by my hunka-hunka Bill Rogers to break down what real life lead generation that works looks like. Forget cold algorithms, funnels, and AI scripts. We must build authentic relationships, show up in the right rooms, and create connections that close the trust gap and lead to conv...