Simplified Marketing | Marketing Strategies for Financial Professionals
Bianca Smith
65 episodes
1 day ago
If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button.
This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you).
I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.
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If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button.
This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you).
I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.
64. Making SEO Simple (and Compliant) w/ Beth Chernes
Simplified Marketing | Marketing Strategies for Financial Professionals
19 minutes
1 day ago
64. Making SEO Simple (and Compliant) w/ Beth Chernes
SEO can feel vague, but for financial firms it’s one of the most reliable ways to grow beyond referrals while staying compliant.
In this guest convo, Beth Chernes from Beth Chernes & Co breaks down practical, video-first SEO, keyword research that starts with client language, and simple website fixes that build trust and convert.
In this episode, I sit down with Beth, to chat about:
What “search everything” SEO really means for financial firms in 2025
How to use video-first SEO to get your content found and drive qualified leads
Simple keyword strategies that start with your clients’ language, not just data
How long it actually takes to see results
The biggest website mistakes costing firms leads and how to fix them
Grab your free resource from Beth:
Million Dollar SEO Playbook:
https://bethchernes.co/million-dollar-seo-playbook
About the Guest:
Beth Chernes, J.D., is an SEO strategist and digital marketer who started her boutique agency, Beth Chernes & Co., in 2020 with a mission to help financial firms, B2B companies, and nonprofits achieve measurable results from their websites. She’s known for her approachable style, clear communication, and results that speak for themselves: helping clients generate millions in revenue through organic search. When she’s not deep in data, Beth is recognized as an award-winning volunteer and is happiest spending time with her family which is often at Disney or planning their next getaway.
Connect with Beth below:
LinkedIn: https://www.linkedin.com/in/bethchernes/
Facebook: https://www.facebook.com/BethCWrites
Instagram: https://www.instagram.com/bethcwrites/
Simplified Marketing | Marketing Strategies for Financial Professionals
If you’re a financial professional tired of overcomplicated marketing, this podcast is your reset button.
This podcast is where financial pros like you learn how to reset what’s not working, breathe a little easier, and simplify your marketing so it actually works (and sounds like you).
I’m Bianca Smith, founder of Bee Simplified and every week I’ll share honest insights, simple strategies, and stories to help you bring more clarity and ease to your business.
