Episode 5: The UX culture, process and habits with Alfonso de la Nuez

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SimplifiCXM

Shilpa Mudiganti

13 episodes

2 days ago

Simplify customer experience management - This podcast focuses on the role data and technology play in delivering relevant and memorable customer experiences.

Technology

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Simplify customer experience management - This podcast focuses on the role data and technology play in delivering relevant and memorable customer experiences.

Technology

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Episode 5: The UX culture, process and habits with Alfonso de la Nuez

SimplifiCXM

38 minutes 9 seconds

3 years ago

Episode 5: The UX culture, process and habits with Alfonso de la Nuez

Alfonso de la Nuez is the Co-Founder, CVO & BoD Member at UserZoom, The UX Insights System. Empowering the Digital Product Experience revolution and the new way of building software with experience insights.

Originally from Madrid, Spain, Alfonso has 17 years of experience in User Experience, digital marketing, eCommerce, Web design, Web project management, user-centered design, and usability testing. Before founding UserZoom, Alfonso worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.

In this episode, Alfonso shares insights into:

◈ What it means to invest in your digital channels

◈ UX culture, process, and habits.

◈ How other technologies can be used to assist UX research teams.

[00:05:50]- Investing in your digital channels.

[00:08:48]- The role of UX in the digital space.

[00:11:45]- Focus on the process and the habits.

[00:16:00]- UX culture starts from the top.

[00:17:39]- Be customer-centric in everything.

[00:20:55]- It’s good when teams are collaborative.

[00:24:35]- How technologies can help the UX research team.

[00:30:06]- Steps on the research to see the result.

[00:32:07]- Examples of companies that did it right, are Airbnb and Doordash

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