A world-class cloud-focused, Enterprise and SMB Product leader, Deepak Deolalikar is focused on enabling organizations to realize new and recurring revenues through the delivery of strategically critical products in B2B SaaS, Cloud, Customer Experience (CX) and Mobile applications, driving customer value and sustainable revenue growth.

Known for achieving and delivering top-line performance through a cross-functional approach to reliable, scalable and replicable product vision, comprehensive product road maps, effective and responsive GTM strategies and sales enablement - while successfully navigating the intersection of customers, technology and business outcomes.

Also, Deepak is an advisor at Berkeley SkyDeck to upcoming startups.

In this episode, Deepak shares insights into:

◈ How CRM is the heart of Customer Experience.

◈ CRM is not just a pipeline management system.

◈ Why you need data for CRM.

[00:02:00]- CRM playing such an important role in Customer Experience.

[00:05:40]- The four P’s of marketing.

[00:09:00]- B2B companies vs B2C companies.

[00:10:21]- CRM in the new normal.

[00:13:20]- CRM vs CDP and MDM.

[00:16:16]- Where to start in delivering the best Customer Experience.

[00:19:50]- Steps to take to reimagine the CRM of a company.

[00:22:20]- Ordering through an app.

[00:26:00]- Going back to the company’s journey to better implement a CRM.

[00:27:35]- Data and CRM.

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