#67 The Psychology of Marketing: Understanding client behaviour and motivation to increase sales

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Simple Marketing Solutions

Ameeta Gangaram

84 episodes

2 days ago

How can I grow my business using social media? What can I do to attract new clients? Where do I start with all this digital marketing? You're in the right place! Let Ameeta simplify the world of digital marketing with actionable tips you can implement to streamline and grow your business. We will cover topics from social media marketing, email marketing, online marketing and marketing strategy. Find inspiration to go out there, take imperfect action and bring about positive change whilst rewarding yourself with a fulfilled life.

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#67 The Psychology of Marketing: Understanding client behaviour and motivation to increase sales

Simple Marketing Solutions

16 minutes

1 year ago

#67 The Psychology of Marketing: Understanding client behaviour and motivation to increase sales

It's time to grasp a deeper understanding of the psychology of marketing. Understanding the human mind is just as crucial as knowing the ins and outs of your products or services.

Key Takeaways:

In the ever-changing world of marketing, understanding how people think is as important as knowing your product or service inside and out. This podcast digs into what makes people tick, revealing powerful principles like reciprocity, social proof, scarcity, and urgency. Learn how to connect with people on a real level through storytelling, build your street cred, and use cognitive dissonance to your advantage. Marketing psychology is the secret sauce to creating campaigns that hit home and drive business success. It’s not just about what you’re selling; it’s about how you sell it and the impact it has on your audience. So, dive in and take your marketing game to the next level!

Ameeta Gangaram

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