John Rougeux, A Category Designer at Category Design Advisors, joins the podcast to discuss how category design can be used to drive business growth and how it can apply to personal career development. Rougeux explains that category design involves naming and framing the problem you solve, which can be applied to both businesses and individuals seeking to niche down their career. He also emphasizes that category design is not just a marketing strategy, but can be used to guide product development, hiring strategy, and partnerships. The conversation also touches on the importance of radical differentiation, and how a strong POV and clear problem statement can help set a company apart. Finally, Rougeux shares his own experience using category design to niche down his career, and offers advice for those seeking to do the same. Connect with him on LinkedIn at: https://www.linkedin.com/in/johnbrougeux/ Or connect with John and his colleagues Kevin Maney and Mike Damphousse at the Category Design Advisors website where you can schedule office hours: https://www.categorydesignadvisors.com/book-office-hours/