The podcast features an in-depth conversation with Eric Cogorno, a golf pro content creator, personal development enthusiast, and entrepreneur. Eric talks about his step-by-step journey in building a creator-led business, laying stress on the concept of scaling his golf coaching through online content. He further elaborates on his future plans to start a personal development brand and brings forth key lessons he has learned throughout his endeavors. Eric also offers advice to people on business development, emphasizing the importance of building an audience before worrying about monetization, and he highlights the value of being 'blissfully unsatisfied'. In addition, he gives insight into factors such as building a team, how to maintain recurring income, and adjusting expectations for effort and energy required. 00:00 Introduction to the Podcast and Guest 00:50 Choosing the Community Model for Business 02:57 The Math Behind the Business Model 04:33 Avoiding Mistakes in Building a Community-Based Business 07:55 Bringing Coaches into the Business 11:00 Admiring Other Community-Based Subscription Businesses 14:35 Future Vision and Personal Development Goals 23:39 Closing Thoughts and Contact Information