In this episode, we talk to Stephen G Pope, a content automation expert and founder of SGP Labs. Stephen shares his experience in building successful businesses and how he learned to master marketing and pricing to grow his new business faster. He emphasizes the importance of having a good product and how it ultimately grows your business the fastest. Stephen also shares his formula for creating persuasive content that delivers an "aha" moment to your audience, building trust and increasing your authority, and how to package a transformation to charge for it. He breaks down why marketing, content, and product are all one activity in the entrepreneurial process. Join us as we dive into the simple but hard secrets to building a successful business.
Notes:
- Stephen G Pope is the founder of SGP Labs, a content automation company
- Stephen emphasizes the importance of having a good product and how it ultimately grows your business the fastest
- Stephen shares his formula for creating persuasive content that delivers an "aha" moment to your audience
- Stephen breaks down why marketing, content, and product are all one activity in the entrepreneurial process
- Stephen talks about the system you need to grow your business faster
- Stephen explains how to package a transformation and charge for it
- Stephen discusses the power of momentum in building a successful business
- Stephen shares his experience in learning marketing and pricing to grow his new business faster
- Stephen talks about the importance of building trust with your audience and increasing your authority