In this episode of the Simple Business Show™, host Steph Blake sits down with Susan Friesen, the founder of E Vision Media and a renowned brand strategist with over 25 years of experience. Susan has dedicated her career to helping entrepreneurs and business owners build powerful, purpose-driven brands that stand out in competitive markets.
Steph and Susan dive into the nuances of brand positioning, uncovering why it’s not just a buzzword but a critical element for achieving long-term success.
Whether you’re just starting out, pivoting, or scaling your business, this conversation is packed with actionable insights to help you refine your brand, attract your ideal audience, and experience more freedom in your entrepreneurial journey.
What You’ll Learn in This Episode:
• Understanding Brand Positioning: What it is and why it’s essential for every business.
• Why Brand Positioning Matters: The surprising ways it influences your visibility, credibility, and profitability.
• Adapting Your Brand Strategy: How to align your brand with your evolving business goals.
• Brand Strategy for Growth: Tailored advice for entrepreneurs at every stage of business.
• Evaluating Brand Effectiveness: Key metrics and indicators to assess if your branding efforts are working.
...and so much more!
CONNECT WITH SUSAN FRIESEN
RESOURCES MENTIONED
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