Welcome to "Ask The Expert", Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionals and industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineeringlandscape.

In this episode of Ask The Expert, we sit down with a founding member of the Silverstone Technology Cluster to explore how marketing is evolving in the advanced engineering and manufacturing sectors. From branding a high-tech business park to engaging a diverse ecosystem of over 90 companies, our guest offers a front-line view of what it takes to market innovation in a technical world.

We dive into topics like understanding customer needs incomplex ecosystems, building a digital presence in niche industries, and aligning place-based marketing with national innovation strategies. You’ll hear how Silverstone Park is positioning itself as a “campus for future innovation,”why storytelling matters in technical fields, and how collaborative marketing is driving growth across the cluster.

Meet our expert: Chantal-Lawren Welch serves as theMarketing Manager at Silverstone Park, a leading advanced engineering and technology campus located at the heart of the UK’s motorsport and innovation sector. In her role, she plays a pivotal part in promoting the park's status as a 'campus for future innovation', overseeing strategic marketing initiatives and representing the park at key industry events. Her efforts include showcasing the achievements of Silverstone Park's tenants and fosteringcollaborations within the Silverstone Technology Cluster. Chantal’s work ensures that Silverstone Park remains a prominent hub for technological advancement and innovation.

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If you would like to watch the video version of this episode please click here.