Welcome to "Ask The Expert", Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionals and industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineering landscape.
This episode, we're thrilled to have James Whitelock fromThinkincircles as our expert guest. James brings a wealth of knowledge and expertise and unpacks what makes an EVP truly effective, how to align it with your company’s culture and values, and why it’s more than just a buzzword—it’s the foundation of your employer brand. We’ll explore practical steps to create a compelling EVP that resonates with current employees and attracts top talent, helping your business not only fill roles but keep the right people engaged and motivated for the long term. Today’s episode tackles essential topics such as crafting compelling communication strategies that resonate with candidates and discovering what makes your business stand out in a competitive market.
Meet our Expert:
James Whitelock is the Managing Director at ThinkinCircles, a leading marketing agency specialising in recruitment and talent acquisition. With a passion for leveraging data-driven strategies and innovative marketing techniques, Jameshelps businesses build strong employer brands and drive growth. Known for his expertise in digital marketing, content strategy, and client relationship management, he has a proven track record of delivering impactful marketingsolutions tailored to the recruitment/staffing and HR sector. James is also a thought leader in the industry, regularly sharing insights on marketing trends, recruitment technology, and business development.
He is also the host The Marketing Rules Podcast, Chair for The Association ofRecruitment Marketing Agencies (AoRMA) and co-founder of The Recruitment Curry Club.
This episode is bought to you by Total Materia. This episodeis brought to you by Total Materia. Total Materia is the world’s most comprehensive materials database, trusted by engineers and manufacturers across industries to accelerate product development, ensure compliance, and optimiseperformance. With unmatched coverage of metals, polymers, composites, and ceramics, Total Materia provides instant access to reliable material properties, international standards, and advanced tools for material comparisonand selection. Their intuitive platform empowers design, R&D, and quality teams to work with confidence, reducing risk and saving valuable time at every stage of the process. By delivering accurate data and powerful solutions, TotalMateria helps companies innovate faster, improve efficiency, and maintain a competitive edge in today’s global market.
This episode was recorded and produced by The Pod Collective.
