105: Creating Ads that Convert, Which Half of Your Marketing Spend is Wasted?

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Silicon Alley

William Glass

127 episodes

5 days ago

As CEO and co-founder of a FinTech company, Ostrich, William Glass reveals the truth about entrepreneurship. In the Silicon Alley podcast, he talks to entrepreneurs, VCs and top performers about their journeys, keys to success, and personal finances. You'll come away both inspired and with actionable advice you can apply to your own business and life. Silicon Alley is long-form both entertaining and packed with valuable insights for entrepreneurs. Episodes air every Friday. Visit the official site: SiliconAlleyPodcast.com Social media @SiliconAlleyPodcast

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Entrepreneurship

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105: Creating Ads that Convert, Which Half of Your Marketing Spend is Wasted? | Ben Marcoux, Bottomless Branding

Silicon Alley

56 minutes 53 seconds

3 years ago

105: Creating Ads that Convert, Which Half of Your Marketing Spend is Wasted? | Ben Marcoux, Bottomless Branding

105: In Creating Ads that Convert, Ben Marcoux, founder of Bottomless Branding, joins host William Glass to discuss the importance of creating ad copy that actually converts. Ben shares the steps to create really compelling ad copy that will increase your conversion rates. Additionally, Ben shares what led him to start his own agency and what it's like to be a solopreneur.

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Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com

About Ben Marcoux:

Hi, my name’s Ben, and I’m an ad-aholic. I’m a jazz saxophone player turned freelance media buyer, copywriter, and strategist.

I officially hung my shingle in 2015. And since then I’ve spent thousands of hours studying history’s (and today’s) most lucrative ads.

My copywriting’s grossed multiple 7-or 8 figures of revenue (who really knows). And I’ve profitably managed $10,000,000+ of ad spend for my own businesses and for clients, generating over 250,000 leads and hundreds of millions of dollars in sales across many verticals.

My “day job” is making business owners big bucks by creating simple scalable advertising systems, writing direct response sales copy, driving targeted traffic to high integrity offers, and using data, analytics, and relentless follow-up to maximize the ROI of these funnels.

Now I help other B2B experts effortlessly close premium clients by using “The FAME-WORK” to package their expertise into a Money Making Signature System and position themselves as the go-to authority in their market.

Website: www.bottomlessbranding.com

LinkedIn: https://www.linkedin.com/in/ben-marcoux

Silicon Alley is a Financial Glass Production