In this episode of Signal & Noise, Andrew and Brian take you behind the curtain again on one of the most buzzworthy topics in market research: synthetic panels. After meeting with four different providers in a single day, they share candid reactions, surprising truths, and why the future may not be what you think.
But first, Brian gives a quick recap of his trip to CrimeCon in Denver, a subculture of true crime enthusiasts that had eerie parallels to how niche communities form in market research.
This episode is part myth-busting, part roadmap, and part rallying cry for researchers curious (and cautious) about synthetic data. Tune in now to filter out the noise!
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