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Signal and Noise
ROI Rocket, Brian Lamar and Andrew DeCilles
11 episodes
5 days ago
Marketing Research veterans Brian Lamar and Andrew DeCilles bring you the honest conversations that the research industry needs. From trends to breaking news to ugly conversations others won’t touch; no subject is off limits. Join us for an unfiltered take on mrx with storied guests speaking their minds, expert takes on the hottest topics, and tales from those who’ve been in the trenches. Marketing Research has never been in such a season of change and outcry—we’ll help you separate the signal from the noise.
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Marketing
Business
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All content for Signal and Noise is the property of ROI Rocket, Brian Lamar and Andrew DeCilles and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Research veterans Brian Lamar and Andrew DeCilles bring you the honest conversations that the research industry needs. From trends to breaking news to ugly conversations others won’t touch; no subject is off limits. Join us for an unfiltered take on mrx with storied guests speaking their minds, expert takes on the hottest topics, and tales from those who’ve been in the trenches. Marketing Research has never been in such a season of change and outcry—we’ll help you separate the signal from the noise.
Show more...
Marketing
Business
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Independents, Polarization & the Future of U.S. Politics with Jeremy Zogby | Signal & Noise Ep 8
Signal and Noise
42 minutes
1 month ago
Independents, Polarization & the Future of U.S. Politics with Jeremy Zogby | Signal & Noise Ep 8

In this episode of Signal & Noise, Andrew and Brian are joined by pollster Jeremy Zogby for a deep dive into the state of American politics, the growing power of independents, and what the future might hold for voters caught between two increasingly polarized parties.

Jeremy shares his perspective as Managing Partner of John Zogby Strategies, where he has led groundbreaking work on independent voter behavior, including his role as lead pollster for RFK Jr.’s 2024 presidential campaign. With a historian’s lens and decades of polling experience, he unpacks how political violence, economic uncertainty, and global shifts are reshaping the electorate.

Key Takeaways:

  • The Rise of Independents - Why unaffiliated voters made up over a third of the electorate in 2024 and how they may shape the next cycle

  • Polarization & Violence - How rising rhetoric and high-profile acts of violence could impact voter sentiment and long-term party alignment

  • Third-Party Hurdles - Why structural barriers make it nearly impossible for a viable third-party movement, despite a strong public appetite

  • Global & Economic Pressures - How shifting power toward the East, BRICS alliances, and U.S. economic instability could influence voter priorities

  • The Next Generation’s Concerns - Housing affordability, retirement security, and job uncertainty as unifying issues across political lines

Jeremy also reflects on lessons from history, generational cycles, and his own family’s legacy in polling to frame today’s turbulence within a broader context.

🔗 Learn more about John Zogby Strategies & The Zogby Report podcast: johnzogbystrategies.com

🔗 Connect with Jeremy on LinkedIn: Jeremy Zogby

Connect with us:

  • LinkedIn

  • YouTube

  • ROI Rocket

Signal and Noise
Marketing Research veterans Brian Lamar and Andrew DeCilles bring you the honest conversations that the research industry needs. From trends to breaking news to ugly conversations others won’t touch; no subject is off limits. Join us for an unfiltered take on mrx with storied guests speaking their minds, expert takes on the hottest topics, and tales from those who’ve been in the trenches. Marketing Research has never been in such a season of change and outcry—we’ll help you separate the signal from the noise.