Signal EP6: Does brand reputation really matter? Amazon Prime Video makes their base tier ad supported. General Mills increases media investment 10% to combat private label gains.

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Signal: A marketing and advertising podcast

Ben Shepherd

12 episodes

5 days ago

Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?

Marketing

Business

RSS

All content for Signal: A marketing and advertising podcast is the property of Ben Shepherd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Signal EP6: Does brand reputation really matter? Amazon Prime Video makes their base tier ad supported. General Mills increases media investment 10% to combat private label gains.

Signal: A marketing and advertising podcast

36 minutes 7 seconds

2 years ago

Signal EP6: Does brand reputation really matter? Amazon Prime Video makes their base tier ad supported. General Mills increases media investment 10% to combat private label gains.

This week: Does brand reputation really matter? we are about to find out with Qantas; Amazon Prime Video makes their base tier ad supported, making another move to become a proper video ad player; General Mills increases media investment 10% to combat private label gains.

Signal is hosted by Ben Shepherd and recorded in Melbourne, Australia

Email Ben at ben at benshepherd dot au