Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?
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Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?
Signal EP5: Reports say Amazon is asking BVOD providers to pay to play, NFL Week 1 delivers the same audience for more money, and the ad platforms 'lean in' to media mix modelling
Signal: A marketing and advertising podcast
36 minutes 17 seconds
2 years ago
Signal EP5: Reports say Amazon is asking BVOD providers to pay to play, NFL Week 1 delivers the same audience for more money, and the ad platforms 'lean in' to media mix modelling
This week: Amazon wants a 30% cut of BVOD ad revenue in AU, NFL ratings deliver the same audience for more money for broadcasters, and what’s with the mega platforms sudden embrace of media mix modelling?
Hosted by Ben Shepherd and recorded in Melbourne, Australia.
Email Ben Shepherd ben at benshepherd dot au
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Signal: A marketing and advertising podcast
Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?
