Signal EP3: The business of shopping centres; YouTube flags intention to self verify co-viewing, and the cost of living continues to increase.

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Signal: A marketing and advertising podcast

Ben Shepherd

12 episodes

2 days ago

Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?

Marketing

Business

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All content for Signal: A marketing and advertising podcast is the property of Ben Shepherd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Signal EP3: The business of shopping centres; YouTube flags intention to self verify co-viewing, and the cost of living continues to increase.

Signal: A marketing and advertising podcast

32 minutes 24 seconds

2 years ago

Signal EP3: The business of shopping centres; YouTube flags intention to self verify co-viewing, and the cost of living continues to increase.

This week: Scentre Group results show physical retail may be the most efficient CAC channel, YouTube goes all in on marking its own homework, the cost of living in Australia continues to sting in non-discretionary categories.

Join the newsletter on Linkedin. And email us with feedback ben@benshepherd.au