Signal 20:11: Black Friday forecast / the workers driving the digital platforms / the CDT wants to fix digital advertising

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Signal: A marketing and advertising podcast

Ben Shepherd

12 episodes

6 days ago

Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?

Marketing

Business

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All content for Signal: A marketing and advertising podcast is the property of Ben Shepherd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Signal 20:11: Black Friday forecast / the workers driving the digital platforms / the CDT wants to fix digital advertising

Signal: A marketing and advertising podcast

33 minutes 7 seconds

1 year ago

Signal 20:11: Black Friday forecast / the workers driving the digital platforms / the CDT wants to fix digital advertising

This week: What’s the outlook for Black Friday? Who are the workers powering the digital platforms we rely on every day? Can digital advertising be fixed? The CDT wants to try.

Links: ABS info - Digital platform workers in Australia | Australian Bureau of Statistics (abs.gov.au)

CDT deck - https://cdt.org/wp-content/uploads/2023/11/Oct-10-WG_-The-Future-of-Online-Advertising.pdf