In episode two, we dive deep into Georgian's research on AI adoption across marketing and technology teams, the opportunities and challenges associated current agentic and generative AI solutions, and potential impacts across industries.

While we believe AI augments existing software rather than replaces it, there will be impacts on specific job functions and work streams critical to marketing and advertising transformation.   Learn what organizational changes are needed for effective AI integration, how to get started, and the challenges you'll likely face as AI adoption increases across your organization.