Heidi Wolfe from
Wolfe Makes Art joins us to talk about her shift from art educator to full-time
sign painter and
muralist. She breaks down how
hand-painted signs bring personality and history to modern
streetscapes, and why they still matter in a digital world. Heidi shares what it’s like working with clients who don’t yet understand the value of
craftsmanship—and how she bridges that gap through
education and
advocacy. We talk about the role of
signage in walkable downtowns, what makes a design work (or fail), and how good signs can shape the identity of a place.
Heidi can be reached via email: wolfemakesart@gmail.com_ _
Sign Criteria is hosted by
John Lilly and
Reena Friedman-Watts. For guest or sponsorship inquiries visit
SignCriteria.com 
