Today Judy and I are excited to delve into the wisdom found within the pages of "The 12 Week Year" by Brian Moran and Michael Lennington. As we embark on this literary adventure, we'll briefly overview the book and share why it resonated deeply. But that's just the beginning. Thinking back to our previous discussion on the emotional triad, we'll explore how "The 12 Week Year" concepts intersect with our innate desires for pleasure, avoidance of pain, and efficiency. Then, within our reflections, we'll confront a common hurdle: the allure of comfort. We'll discuss how stepping out of our comfort zones is often necessary to achieve our goals and dreams. It's a fascinating exploration of human psychology and productivity. Moving forward, we'll focus on the importance of intentionality in our actions. Living with purpose and direction is key to making meaningful progress. And finally, we'll emphasize the value of consistent daily action. It's not just about setting goals; it's about actively working toward them every. single. day.