A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.
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A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.
Sleeping on success: How affiliate links built a business
Side Hustle to Small Business
34 minutes
2 weeks ago
Sleeping on success: How affiliate links built a business
Derek Hales was working in marketing and SEO when he and his wife set out to buy a new mattress. Frustrated by how hard it was to choose the right one, he launched a side project comparing mattresses. What began as a hobby quickly grew into NapLab, a mattress-review company that uses scientific data to break down mattress performance and help people make smarter buying decisions.
Chapters
00:00 Introduction and background
6:43 Overcoming nerves
7:52 Revenue from review sites
13:11 Building the testing model
14:58 Hiring practices and scaling
19:26 Work-life balance
24:17 Helpful technology and apps
27:45 Reflecting on the business
31:58 Advice for other entrepreneurs
32:56 Closing and contact
Learn more about Derek Hales and NapLab: https://naplab.com
Side Hustle to Small Business
A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise.Media.
