Want to make your next trade show stand a success? Did your last exhibition booth bring enough quality leads? Looking for ways to improve your ROI next time you exhibit? Get valuable advice on how to stand out at your next exhibition stand. We will be talking about how to choose the right show, marketing strategies that really work, innovative and budget friendly stand designs, if you should to exhibit abroad, hybrid events and if they actually work, latest stand gadgets, lead capture and how to save you money. We will also be talking to organisers, stand builders, software providers, venues and many more to give you as much insight as possible. Listen to SHOW UP - STAND OUT to make your stand ... well ... stand out!