Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
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Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
Health Insurance, Gamified
Health insurers, like a.s.r. Vitality, are using data from wearables like Fitbit and Apple Watch to give healthier people discounts. This makes a lot of sense: if you’re healthier, you’re less likely to need medical care, which means an insurance company is less likely to have to pay medical bills.
But what could go wrong? In this episode, Joost talks about his life with a.s.r. Vitality and discusses with Brian the benefits and potential pitfalls with gamified health. We discuss privacy, ethical design, and behavior change, pondering the influence of economics on service design & how we can help systems like these work the way we intend them to.
Key Topics
Health, insurance, digital personhood, data ethics, consent, behavior change, behavioral design, Agile development, wearables, mobile apps, privacy, security, information design
References
Eerlijke geld wijzer (Dutch)
Fair Finance Guide (international)
Ethical design manifesto, Ind.ie
Ethical design checklist
Indistractable, Nir Eyal
Never split the difference, Chris Voss
Get in Touch
Download or subscribe to this show on our website or email us at sop@purposedesign.nl 😊
Shots of Purpose
Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
