Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
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Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist
Shots of Purpose
1 hour 22 minutes 10 seconds
5 years ago
#17 What does neuroscience have to do with the climate crisis? /w Philip Jordanov, Neuropsychologist
Why do we separate our plastic but end up throwing it in the trash anyway? How can we work with cognitive bias to nudge people toward healthier choices? And how do urinal flies save thousands of Euros every year?
Joost & Brian speak with Philip Jordanov, Cognitive Neuropsychologist at Neurofied. He answers these questions and discusses with us how understanding of human behavior can help us fight climate change.
Key Topics
Behavior change, cognitive bias, sustainability, neuroanatomy, evolutionary psychology, dual-systems processing theory, mental models, Amsterdam Fashion Week, ethical persuasion, artificial intelligence, systems thinking
Philip’s E-mail Address
philip@neurofied.com
References
Thinking Fast and Slow, Daniel Kahneman
Origins of the urinal fly
Elephant and the rider
Evolution and Neanderthals
Intro to Systems Thinking
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Shots of Purpose
Three designers from different disciplines and with unique perspectives talk and wonder about things that make humans happy, make design good, and business sustainable. Shots of Purpose is a podcast for designers, entrepreneurs, and people who like to think as a conscious activity. With Shots of Purpose, the hosts Brian, Joost and Tom aim to inspire listeners to do that which makes them happy while learning about design and business.
