Revolutionary products often have a history of being labelled as “needless” - till people suddenly discover they really need them! That’s how it was with Graphene. Back in 2014, when Santosh Katti first started trying to sell AI as a service to clients, nobody seemed to understand its potential. It took years to build and educate the market, but it paid off in spades as they became one of the earliest players in a major new industry. On this episode of ShopTok we’ll learn from Santosh how he found ways to keep going while trying to sell the value proposition of his nascent product.  If you like what you hear, please rate us 5 stars and follow the show so you never miss an episode!   Discussion Points Taking the entrepreneurial plunge after working with established brands Identifying what to sell and how Starting off: Finding the first few customers Building a team within resource constraints Positioning yourself differently in the market Celebrating small joys   Click here for the show notes and full transcript.   Santosh Katti, CEO, Graphene Santosh Katti, an engineer from the National Institute of Technology, Karnataka, and a Master's Degree Holder from the Indian Institute of Management, Calcutta, worked in the consumer goods & healthcare segment with Fortune 500 companies like Procter & Gamble and Johnson & Johnson. In 2014, he co-founded Graphene, an AI-based company, that provides unbiased insights from opinions expressed by stakeholders in the health care and consumer goods space. Follow him on LinkedIn. More about Graphene here.   Amit Ray, Host Amit has over 20 years of experience with startups and large corporations. He’s the founder and CEO of CrazyTok as well as a consultant, angel investor and content creator. Follow him on LinkedIn, where he shares more of his experiences in these areas.   — This podcast is powered by CrazyTok: We help experts become influencers.  Find us on our website, LinkedIn, Instagram or Twitter.