Starting and running a business isn't easy. A good idea is just the starting point. From there on, you need to build the product, find a way to market it cost effectively, get enough people to buy it, and try to achieve at least a breakeven point quickly. So, you can become self-sustaining. These are all hard things. And I know personally having had a startup in the past it didn't work out. So these are all hard things, that not all businesses are able to make it happen, even if they have a good idea and put in all the hard work. One such business is the children's post, which despite being a great idea, was just not able to gain enough traction to be able to sustain itself. And today, we will be speaking with Nidhi Arora, founder and CEO about her journey, and the lessons that she learned on the way. We hope you will enjoy it. Show notes available here.