The sober curious movement is no longer a niche trend; it’s a rapidly expanding retail category with major growth potential. In this episode of Shopper Matters, IGA VP Brand Development Michael La Kier sat down with Lipari Foods SVP Marketing Nick Lenzi to explore why alcohol-adjacent beverages are exploding in popularity and what independent grocers and CPG partners can do to capitalize on the opportunity.

In this Shopper Matters episode, host Michael La Kier interviews FMI VP Research & Insights Steve Markenson about the 2025 U.S. Grocery Shopper Trends Report. They discuss how shopper behavior is evolving, with value now defined by more than just price—shoppers also prioritize health, convenience, experience, and sustainability. The episode examines generational shopping habits, the significance of omnichannel engagement, and strategies for retailers and brands to more effectively connect with today’s consumers. 

The retail landscape for independent grocers continues to evolve, with shopper behavior shifting dramatically in recent years. In this episode of Shopper Matters, IGA VP Brand Development Michael La Kier speaks with AppCard SVP of Corporate Development Eran Harel about how independent grocers can leverage personalized marketing, shopper analytics, and digital coupons to stay competitive. Topics also include key strategies for enhancing shopper engagement, driving loyalty, and making data-driven decisions that impact the bottom line.

Clorox Team Lead, Grocery Analytics Scott Hanbury speaks to IGA VP Brand Development Michael La Kier about the importance of empathy and storytelling in data and analytics—two qualities that are often overlooked when crunching numbers. Importantly, Hanbury notes that independent grocers mistakenly think shoppers don’t want to find non-food items in the store. He shares details on Clorox’s “every food occasion” campaign, that reminds shoppers the brand is here for the meal and the mess with their brands, including Glad, Clorox, Kingsford, Hidden Valley Ranch, and more.