In Episode 38 of the Shoot The Veil (STV) Podcast, we dive into one of the most essential—but often misunderstood—tools for wedding photographers: Instagram. How should you use it? What content works? How do you turn followers into clients rather than just “likes”? Whether you're just starting out or want to level up your social media game, this conversation is packed with strategy, tactics, and perspective.

• The role of Instagram in a modern wedding photography business — not just for show, but as a marketing engine

• How to post with intent and strategy (versus randomly posting images and praying for engagement)

• What types of content perform well in the wedding niche — behind-the-scenes, client stories, educational, personal, etc.

• How to structure your Instagram feed + stories + reels in a cohesive way

• Tips for reels, captions, hashtags, and engagement that convert

• Best practices in balancing authenticity and promotion

• Mistakes to avoid (burnout, inconsistent strategy, content that doesn’t reflect your style)

• How to build a social presence that supports your brand, attracts ideal clients, and leads to inquiries

We also touch on mindset, content planning cadence, and how to keep it sustainable in the long run.

• Wedding photographers looking to build or refine their Instagram presence

• Creatives who feel stuck with content ideas or lack consistent engagement

• Photographers ready to use social media as a business tool, not just a portfolio

• Anyone curious about combining authentic storytelling with effective promotion

Even if Instagram isn’t your favorite platform, the principles discussed here can translate to Reels, TikTok, or other visual social channels.

Shoot The Veil (STV) is a community + media hub for wedding photographers. We bring you real conversations, real insights, and real strategies from pros who walk the path every day.

CONNECT WITH US:

• Visit ShootTheVeil.com for workshops, trainings & community

• Follow us on Instagram for daily tips, behind-the-scenes, and content breakdowns

• Tag us in your work or content experiments — we love to reshare

• Join our newsletter for deep dives, case studies, and bonus content

We want to hear from you:

• What’s your biggest Instagram challenge right now?

• What content type do you enjoy creating most?

• Which tip in this episode resonated with you?

Drop a comment (or DM) and tag @ShootTheVeil — we love seeing your process evolve.

If you enjoy this episode, please subscribe, rate, and leave a review on Spotify, Apple Podcasts, or wherever you listen — it helps more photographers find it.

Tune in now, hit record on your next content batch, and let’s turn those scrolls into clients.
Let’s grow your brand with intention, strategy, and creativity. 🚀