In this episode, the team at Revenue Rocket walks through the successful sale of a managed services provider (MSP), codenamed Project Neptune. Hosts Mike Harvath, Matt Lockhart, and Ryan Barnett discuss how the West Coast-based MSP, achieved 30% year-over-year growth and over 30% adjusted EBITDA margins, making them an ideal sell-side client. Project Neptune wasn’t about exiting. It was about “selling in," finding a strategic partner to help scale further while staying active in the business. The Revenue Rocket team shares insight into how they ran a full-market process, engaged nearly 180 potential buyers, and secured a favorable outcome that included cash at close and equity participation in the acquiring company. The episode offers key advice for MSP founders contemplating an M&A journey, with an emphasis on realistic valuation expectations, the power of a well-structured deal, and the importance of staying focused on the business throughout the transaction.