In this episode of shmu In Focus, we delve into the strong link between poverty and the stigma that often accompanies it. Host Mike sits down with Sarah Campbell, Head of Participation and Advocacy at the Joseph Rowntree Foundation and Project Lead for the Poverty and Stigma Design Team, along with Steve Arnott from Beats Bus, a mobile project that brings music, art, and dance to young people in Northern England. Beats Bus also runs a mentorship program for those aged 8-25, offering creative outlets and guidance.Poverty is not just about financial difficulties—it brings a host of social, emotional, and psychological challenges. Those struggling with poverty often face societal judgment and isolation, making it even more difficult to access help and support.As part of The Poverty Alliance’s Challenge Poverty Week, we are advocating for a fair and just society. In this episode, hear real stories from individuals affected by poverty, as we break down the stereotypes and misconceptions that fuel stigma. Through interviews, expert insights, and community voices, shmu In Focus highlights efforts to challenge stigma, promote understanding, and inspire change.