In this episode, Claire Boscq sits down with Cassidy Mason, founder of Cassidy Mason Consulting, to explore the powerful link between customer experience (CX) and sales strategy. With over 15 years of experience spanning hospitality, procurement, e-commerce, and global sales strategy, Cassidy shares how putting the customer at the centre of sales can transform a business’s performance.
Cassidy delves into her journey, from leading a sales strategy team at Groupon in Australia and New Zealand to launching her own consultancy in Jersey. She reveals how her team’s customer-centric approach boosted revenue by 40% and why understanding your customers is key to sustainable growth.
Discover:
✨ How aligning CX with sales can drive exceptional results.
✨ Practical insights into creating customer-first sales strategies.
✨ The importance of empowering teams to truly understand and serve their customers.
Whether you’re a sales professional, CX enthusiast, or business leader, this episode offers actionable advice to help you rethink the way you connect with your customers.
🎧 Tune in and let Cassidy Mason inspire you to transform your sales approach with the power of CX!
#ShineonCX #JCXAlliance #CutomerExperience
BOOK YOUR TICKET FOR THE WORKSHOP: CX as Your Secret Sales Strategy https://jcxalliance.com/event/cx-as-your-secret-sales-strategy/
------------ FOLLOW CASSIDY
https://www.cassidymasonconsulting.com/
https://www.linkedin.com/in/cassidygmason/
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FOLLOW CLAIRE https://claireboscq.com/podcast-shine-on-cx-show/