In this episode of the Shik Shak Shook Ones, hosts Danny Hajjar and Deana Soni dive deep into the challenges and dynamics of being an independent artist versus having a label backing you. They're joined by artist and producer Rita L'Oujdia, and talent manager Tarek El Mendelek from MDLBEAST Records. The discussion covers the importance of mental health for creativity, managing multiple social media platforms, and the misconceptions about the music industry. The guests share their experiences, including the reality of balancing side jobs and the importance of collaboration and support. They also touch on the cultural divide between North African artists and the rest of the Arab region, and how egos affect the industry. The episode emphasizes the need for more honest conversations about the struggles and true nature of the music industry.