Why do business leaders get marketing wrong? In this episode of Shifting Views with Willis, marketing strategist Tom Wardman reveals why treating marketing as an expense rather than a revenue driver is killing your business growth.

If you're a CEO, founder, or business leader struggling to see ROI from your marketing efforts, this episode is your wake-up call. Discover:

• Why traditional sales-focused marketing is dead

• How to transform marketing from a cost centre into a profit engine

• The secret to building customer trust that drives sustainable revenue

• Real examples of companies that have revolutionised their growth through strategic marketing

• Practical steps to reshape your marketing approach for 2025 and beyond

Tom shares insights from working with countless business leaders, revealing the exact mindset shifts and strategic changes needed to reach marketing's true potential in your organisation.

Whether you're sceptical about marketing's value or ready to rethink your approach, this conversation will challenge everything you think you know about growing your business.

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