Why accountability is the most overlooked leadership skill.

In part three of our miniseries on execution, executive coach Audrey Camp returns to explore what might be the trickiest part of OKRs: accountability. How do you hold people to their commitments without turning the workplace into a courtroom? And how can leaders use ownership—not blame—to build trust and performance?

Lucas and Audrey dig into the psychology and structure behind great accountability, and how a system like OKRs gives leaders the tools to have honest conversations—without the fear.

In this episode you’ll learn:

• Why accountability isn't about blame—but about clarity and growth
• How ownership contracts give OKRs real teeth
• What makes accountability conversations less awkward (and more effective)
• Why OKRs fail without regular check-ins and visible ownership
• The link between trust, stretch goals, and meaningful consequences

About Audrey Camp:

Audrey is an executive coach working with scaleups across Europe. With a background in communication and deep experience from Cognite, she helps leaders grow into their roles, define what matters, and execute with clarity and impact.

Host: Lucas Weldeghebriel, editor in chief and CEO in Shifter

📌 just to be fully transparent: Shifter and Audrey Camp have a commercial partnership around a paid OKR program. I, Lucas Weldeghebriel, am both the editor-in-chief and CEO of Shifter, and I’m also one of the course facilitators. This episode is editorially produced, but we want to disclose this collaboration to ensure full transparency.

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