In this episode of the Shift AI Podcast, Boaz Ashkenazy welcomes Brian Buchwald, who leads AI strategy and product development at Edelman, the world's largest communications firm. With his impressive background spanning investment banking, ad tech, digital media, and entrepreneurship, Buchwald offers a unique perspective on how AI is transforming both internal operations and client services at global scale.

Discover how Edelman is implementing AI across its 7,000-employee organization and for its prestigious client roster. Buchwald shares fascinating insights on the balance between automation and human expertise, the evolution of trust in the AI era, and how communications professionals are quantifying their impact. Whether you're interested in AI implementation at enterprise scale or the future of knowledge work, this episode reveals how "curated automation" is redefining an entire industry while keeping the human element at its core.

Chapters:

[00:00] Introduction to Brian Buchwald and Edelman

[03:09] Brian's Career Journey from Ad Tech to Communications

[05:35] Four Lenses of AI Implementation at Edelman

[06:59] Trust Quantification and Research Transformation

[10:17] Trust and AI: The Public Perception

[13:01] Three-Tiered Approach to Client Transformation

[17:55] Measuring Business Value in Communications

[21:48] The Human-Machine Partnership in Creative Work

[24:11] Mentors and Strategic Influences

[29:11] The Future of Work: Curated Automation

Connect with Brian Buchwald

LinkedIn: https://www.linkedin.com/in/brian-buchwald-0447591/

Email: brian.buchwald@edelman.com

Connect with Boaz Ashkenazy

LinkedIn: https://www.linkedin.com/in/boazashkenazy

X:https://x.com/boazashkenazy

Email: shift@augmentedailabs.com

The Shift AI Podcast is syndicated by GeekWire, and we are grateful to have the show sponsored by Augmented AI Labs.  Our theme music was created by Dave Angel

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