Lottie Unwin, Founder of Up World, Brand Hackers, and Up Talent, joins us to unpack what it really takes to build a thriving career in marketing. From her start in student journalism to leadership roles at Procter & Gamble and fast-paced startups, Lottie’s journey is a masterclass in strategy, hard work, and authenticity. We discuss: 💡 How journalism sparked her passion for marketing and leadership 🏢 Lessons learned from Procter & Gamble and agency life 🚀 What startu...
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Lottie Unwin, Founder of Up World, Brand Hackers, and Up Talent, joins us to unpack what it really takes to build a thriving career in marketing. From her start in student journalism to leadership roles at Procter & Gamble and fast-paced startups, Lottie’s journey is a masterclass in strategy, hard work, and authenticity. We discuss: 💡 How journalism sparked her passion for marketing and leadership 🏢 Lessons learned from Procter & Gamble and agency life 🚀 What startu...
From Copywriter to Creative Leader: Casey Bird on Curiosity, Confidence & Career
She's Lost Control
44 minutes
3 weeks ago
From Copywriter to Creative Leader: Casey Bird on Curiosity, Confidence & Career
How do you build a creative career that evolves with you? In this episode of She’s Lost Control, Casey Bird shares her journey from copywriting to creative leadership — exploring how psychology, curiosity, and courage have shaped her path through advertising and beyond. From the origins of her creative spark to navigating agency life, balancing business with creativity, and harnessing AI to enhance ideas, Casey offers practical insights for thriving in the modern creative industry. She also o...
She's Lost Control
Lottie Unwin, Founder of Up World, Brand Hackers, and Up Talent, joins us to unpack what it really takes to build a thriving career in marketing. From her start in student journalism to leadership roles at Procter & Gamble and fast-paced startups, Lottie’s journey is a masterclass in strategy, hard work, and authenticity. We discuss: 💡 How journalism sparked her passion for marketing and leadership 🏢 Lessons learned from Procter & Gamble and agency life 🚀 What startu...
