Scaling Fast: Lauren Arnold's Story from PR Employee to Powerhouse Entrepreneur

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She's Interesting with Rashel Hariri

Rashel Hariri

35 episodes

6 days ago

She's Interesting is creating an intellectual movement for ambitious women to share real, tactical advice on business, money, and living your best life. Each week, I chat with CEOs, Founders, Scientists, Psychologists, Investors, and Change-Makers who are here to help us align our purpose with our careers—and have some fun while we’re at it. Smart, bold, and packed with insights you can actually use. Let’s get into it!

Entrepreneurship

Business

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Entrepreneurship

Business

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Scaling Fast: Lauren Arnold's Story from PR Employee to Powerhouse Entrepreneur

She's Interesting with Rashel Hariri

22 minutes 45 seconds

11 months ago

Scaling Fast: Lauren Arnold's Story from PR Employee to Powerhouse Entrepreneur

In this episode of She’s Interesting, host Rashel Hariri sits down with Lauren Arnold, Co-Founder of Category Communications, to explore how she’s reshaping Canada’s tech PR landscape with rapid growth, bold strategies, and a mission to elevate the profiles of top founders.

Lauren shares the behind-the-scenes story of building her agency, scaling a team of 8 in just 8 months, and landing top-tier media coverage in outlets like Forbes and The Globe & Mail. She also offers practical advice for:

How to find the right co-founder (survey included in show notes!)
Balancing hiring with the hustle of business development
Strategies for landing major clients and securing press
Lessons learned as a first-time founder
Tips for entrepreneurs looking to break into PR and build their brand

Make sure to check out the Co-Founder Survey Lauren mentioned during the episode—link below!

Special Thanks
A big thank you to Elevate Festival and CreatorClub for providing the studio space to record this episode.

🎧 Tune in now to hear Lauren’s journey and pick up insights you can apply to your own growth story!

Links & Resources Mentioned in This Episode:

Co-Founder Survey Link: https://rashelhariri.com/founder-survey

Let’s Keep In Touch:

Music Credits:
Intro music: Lifeline by Kaleido