Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
All content for Shelf Talks is the property of Roberta Townes and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
The Art of Continuity in Branding with Laura Viola Maccarone, Founder of Rizbee Studio
Shelf Talks
38 minutes
1 month ago
The Art of Continuity in Branding with Laura Viola Maccarone, Founder of Rizbee Studio
Send us a text Your packaging isn’t just a pretty box—it’s the first impression that determines whether buyers and consumers pick your product off the shelf. In this episode of Shelf Talks, host Roberta Townes sits down with Laura Maccarone, founder of Rizbee Studio, to unpack how packaging and visual branding directly connect to retail success. If you’re a founder of a product-based business who feels frustrated with figuring out why your product isn’t catching attention in stores, this conv...
Shelf Talks
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
