Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
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Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand
Shelf Talks
35 minutes
1 month ago
Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand
Send us a text In this episode of Shelf Talks, I sit down with Anna Kotler and Nina Lombardo, the powerhouse duo behind O’ts Cookies—a brand bringing globally inspired flavors to the classic oatmeal cookie. We dive into how Nina’s background in packaging design and Anna’s experience in brand management came together to transform a farmers’ market favorite into a retail-ready product. From testing recipes in the kitchen for weeks, to navigating co-packers, distributors, and retail launches, An...
Shelf Talks
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
