Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
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Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
How Apothekary’s Shizu Okusa Blends Eastern Traditions with Modern Retail Success
Shelf Talks
43 minutes
1 week ago
How Apothekary’s Shizu Okusa Blends Eastern Traditions with Modern Retail Success
Send us a text In this episode of Shelf Talks, host Roberta Townes sits down with Shizu Okusa, founder and CEO of Apothekary, the plant-based pharmacy redefining modern wellness on retail shelves. Shizu shares how she went from working on Wall Street to building a multimillion-dollar wellness brand that blends ancient Eastern medicine with modern health practices. She opens up about her early days running a cold-pressed juice business, her bold pivots, and how Apothekary grew from DTC success...
Shelf Talks
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
