Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
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Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods
Shelf Talks
41 minutes
2 months ago
Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods
Send us a text In this episode of Shelf Talks, host Roberta interviews Caroline McGinley, founder of La Gringuita, a cookie brand that started in her kitchen and has grown into a successful retail product. Caroline shares her journey from baking cookies in Uruguay to navigating the complexities of the U.S. market, including her experiences with Whole Foods and the challenges of scaling production. The conversation highlights the importance of customer feedback, innovative marketing strategies...
Shelf Talks
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
