Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
All content for Shelf Talks is the property of Roberta Townes and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
5 Competitive Shopping Tips That Can Make or Break Your Pitch
Shelf Talks
14 minutes
1 month ago
5 Competitive Shopping Tips That Can Make or Break Your Pitch
Send us a text Are you pitching your product to the wrong retailers? In this solo episode of Shelf Talks, host Roberta Townes breaks down one of the most overlooked steps in preparing for retail success: competitive shopping. If you’re a founder with a product-based business struggling to figure out which retailers are the right fit for your brand, this episode is for you. Roberta shares insider tips on how to: Study the shelf to understand category layout and placementIdentify key players, p...
Shelf Talks
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
