Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
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Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
10 Proven Ways to Get in Front of Retail Buyers (and Stay Top of Mind)
Shelf Talks
21 minutes
2 months ago
10 Proven Ways to Get in Front of Retail Buyers (and Stay Top of Mind)
Send us a text In this special solo episode of Shelf Talks, I’m breaking down 10 proven ways to connect with retail buyers and stay top of mind—without feeling stuck, invisible, or ignored. As a retail buyer myself, I’ve seen what works (and what gets passed over). From leveraging LinkedIn the right way, to using trade shows, accelerator programs, awards, local stores, press, social media, and even TV, I’m sharing the insider strategies that founders on this very podcast have used to get thei...
Shelf Talks
Send us a text In this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversa...
