How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
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How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
Turning a Smutty Side Hustle into Steamy Bookstores
Shelf Made Stories
19 minutes
6 months ago
Turning a Smutty Side Hustle into Steamy Bookstores
What started as a spicy subscription box packed in her kitchen is now two thriving bookstores, a merch line, and a romance convention. In this episode, Melissa Saavedra, founder of Steamy Lit, shares how she turned her love of romance books into a full-on literary brand. We talk about how she built her audience, grew from popups to storefronts, and why representation in romance matters. Plus, she shares advice for anyone dreaming of starting a bookish business and her favorite ste...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
