How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
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How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
What started as a casual Facebook group during the pandemic has grown into a thriving online community, complete with sold-out retreats, book boxes, author chats, and even a true crime podcast. Ashley and Emily, co-founders of The Creepy Book Club, share how a single thriller reignited their love of reading and sparked the idea for the club. We talk about building a business from scratch, staying connected to the fun, and the behind-the-scenes work it takes to grow a bookish brand that ...
Shelf Made Stories
How do two besties go from reading thrillers to running a viral romance book club? This week, I chat with the hilarious duo behind Two Bookends, the creators of that viral football-smut-announcer video (yes, that one with over 9M views on TikTok). But there’s so much more to their story, from book recs and bloopers to building an authentic, monetized community around their love of reading. We dive into: 📈 How they went viral more than once 📚 Why they started their romance book club and ...
